A company that communicates with its customers through their preferred channel
Our client is a financial services company and there are many situations in which it has to communicate with its customers, whether it's sending statements, notices or marketing communications. This client is concerned with reaching its customers through their preferred channel, ensuring that the message arrives in the most efficient way.
The idea
The client's challenge was to certify the telephone contacts of its customer base in order to guarantee their efficient use in the future.
How it was implemented
To implement this project, a frontend was created, perfectly integrated into the client's image for phone number validation, with the process following the following flow:
- Sending an email to the customer with a link to the phone number
- On entering the link, the customer sees a simple form in which they only have to fill in their telephone number
- When you submit your phone number, an OTP (One Time Password) is sent via SMS to that same number;
- When you submit your phone number, you will see a space on the form where you can enter the OTP you received via SMS
- When you enter the correct OTP, you receive a confirmation message and are forwarded to the site
- If the OTP is placed incorrectly, you can request a new OTP (a process you can repeat as many times as you like).
And the result: A validated contact database
More than 20k telephone contacts have been certified so far and the process is still ongoing. This process will allow the client to guarantee efficient communication with its customers by sms.